Person perception by active versus passive perceivers

Person perception research is dominated by studies of passive perceivers who exert no control over the information they receive. In contrast, perceivers in everyday life can often actively choose the type and quantity of information they receive. In this study, active and yoked passive perceivers formed impressions of individuals based on information from Facebook. Compared to active perceivers, passive perceivers reported greater confidence and ease in their judgments. Passive perceivers exhibited greater confidence (though not greater accuracy) with increased information, but active perceivers did not show this effect, placing a boundary condition on past research. Passive perceivers also liked targets more than active perceivers, a finding that is not explained by valence-dependant sampling by active participants, or by misattribution of fluency or greater sensitivity among passive participants. These provocative findings highlight the need to account for active and interactive processes in person perception rather than continuing to focus on passive perceivers. 2009 Elsevier Inc. All rights reserved.